Successful Business Models

A tricky breed

Services are a tricky breed. The intangibility of the offering is something we're experts on here at Ooba. And it always brings us to 4 key activities.

• Value Proposition definition
• Business Model work
• Branding
• Design

We spend a lot of time with clients helping them think deeply about it and, as such, we often have to take a good look at our own business. And it's changing too.

Over the last 14years, the trend for our business has been:

• More digital
• Less 'print design' and print
• The price of design software falling
• The value of 'day-to-day' design is falling (people don't want to pay £75-£90/h any more)
• Clients need ever more rapid amends and changes to keep up with their own challenges.
• So... Clients wanting to do more themselves in house (for speed and cost)

and the main result for Ooba:

We're doing more strategy, thinking, training and coaching... rather than the 'doing'. 

So, our business is changing too. Year on year. What was once highly valuable, is no longer. Our previous business model and the previous 'value' that we were offering has changed. Is yours changing too? I bet it is. Are you flexible and adaptable and capable of embracing that change? I hope so.

With change brings the need to adapt. But without throwing away 14years of trading knowledge and over 20years marketing and business expertise. So, we're taking all our wealth of knowledge - from marketing strategy, business models, value propositions, branding, tech, web and design - and formally converting the information and value into something else that we can deliver as a formal product/service.

So, we're launching a new blog, along with a suite of training and coaching offerings. And I hope to be able to help hundreds of businesses with their marketing and tech success rather than just the select two-dozen or so that we work with currently.